BlueSky Digital Labs | Custom Web Software Development

Our Story

Discover the story of our name, what it means and why it matters

Our Story/About Us
Our Story - BlueSky

New Horizons

BlueSky is born from a desire to expand horizons, increase opportunity and open doors for organisations and entrepreneurs. Founding partners, Amel Holic and Rizal Farok, set out in business to push limits, foster innovation and free business owners from the limitations of outdated software, systems and off-the-shelf solutions.

What's in a name?

The name 'BlueSky' originates from a genuine expression used within the organisation: "What's the blue-sky thinking from here?"

Blue-sky thinking refers to the activity of creating original ideas, pioneering concepts and achieving shifts in conventional thinking. It's the basis of everything they do and speaks to the open sky of possibility that characterises their work.

BlueSky aim to go beyond custom web development and programming to create innovative solutions for both new ideas and existing problems. The team have a rare gift, being in the detail and seeing the bigger picture simultaneously, which allows them to add an uncommon depth of thinking to their work.

"What's the blue-sky thinking from here?"

The question that inspired our name

Our Journey

The Beginning

Founding partners Amel and Rizal both graduated from Curtin University of Technology with degrees in Computer Science.

2003

Paths Crossed

Their paths crossed again when Rizal joined a Perth based web development company where Amel was employed.

2006

Sidra Blue is Born

After years working together, Amel and Rizal realised the potential of partnering together as a team, and Sidra Blue was formed.

2012

Team Growth

The team at Sidra Blue grew to include more developers and a dedicated project manager.

2015

Service Expansion

Web technology services extended to include iOS and Android apps and beacons.

2016

BlueSky is Born

BlueSky was born, signalling their expertise in building new and innovative products and systems.

2018

Joining Forces

With the shared vision of making tech innovation simple, BlueSky joined forces with Horizon Digital.

2023

The Yin and Yang

YIN

Amel Holic

Lead back end developer focusing on business requirements, scoping and back end development. Amel brings depth of technical expertise and strategic thinking to every project, ensuring solutions are robust, scalable and aligned with business objectives.

YANG

Rizal Farok

Lead front end developer focusing on user interfaces, user experience and usability. Rizal's attention to detail and understanding of user behavior creates intuitive, engaging experiences that make complex systems feel effortless.

Looking Forward

Bringing our teams together means we can now offer our clients greater software solutions, additional services, and improved tech support. Our expanded capabilities and deep expertise position us to tackle even more ambitious projects, pushing the boundaries of what's possible in custom software development.